Do whatever I want
What is the Do whatever I want trend?
A general-use sound built on Yeat's hook from Drake's IDGAF. No fixed text-overlay format; the lyric 'I do whatever I want' plays over footage that shows someone acting on a decision without justification. Brands drop it under a product purchase, a new launch, or a brand choice they want to frame as a confident, unprompted move.
Origin
The "Do Whatever I Want" trend on TikTok and Instagram Reels is an audio trend built around "IDGAF," a song by Drake featuring Yeat, released October 6, 2023, as the seventh track on Drake's eighth studio album For All the Dogs. The chorus, performed primarily by Yeat, contains the lines "say whatever I want, yeah, I do whatever I want," the phrase that became the trend's caption anchor. The song debuted at number one in Canada and on the Billboard Global 200, and at number two on the US Hot 100, giving it immediate reach. On TikTok, the track first gained traction through reaction and meme content, notably around Drake's higher-pitched interjection on the "money for fun" line, and later through lifestyle and b-roll content where creators paired the chorus with footage of carefree, unbothered behavior. The "do whatever I want summer" caption convention emerged as a recurring seasonal application of the audio.
Great for
Product haul or unboxing b-roll New drop reveal footage Product styled in a personal space
Examples
ordered the full SPF set, no occasion needed, no apologies restocked the whole sneaker wall before the collab even dropped, do whatever I want launched the new hot sauce flavor on a Tuesday with zero warning and sold out by Thursday
Sources
Turn a trend into an on-brand short from footage you already have.
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