What should brands post with the Heaven must be missing an angel trend?

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Heaven must be missing an angel

Updated August 2, 2026

Lifestyle

Example 10:07

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What is the Heaven must be missing an angel trend?

A 5-7 second trend built on the opening bars of Tavares' disco classic. Creators use the euphoric swell of the intro as a reaction cue: the footage or text overlay reveals something so good it belongs in another realm. Brands use it to react to a customer compliment, a product review, a new drop, or any moment that earns over-the-top praise without saying a word.

Where did the Heaven must be missing an angel trend come from?

"Heaven Must Be Missing an Angel" is a disco-soul song written by Freddie Perren and Keni St. Lewis and recorded by the American R&B group Tavares, released in May 1976 as the first single from the group's fourth studio album Sky High! on Capitol Records. The track peaked at number 15 on the Billboard Hot 100, number 3 on the Hot Soul Singles chart, and number 1 on the Hot Dance Club Play chart, becoming Tavares' only Gold-certified single. It also reached number 4 in the UK, number 1 in the Netherlands, and number 11 in Canada. On TikTok, the sound circulated as a short-clip reaction format in which creators set footage of a person, product, or brand moment looking strikingly good to the song's iconic opening bars (approximately 6 seconds), using the audio as an over-the-top compliment punchline. The format saw broad adoption across lifestyle, hospitality, and brand accounts, with sub-niches including couple, travel, and marketing variants. No single creator has been identified as the definitive originator of the reaction format, which appears to have grown organically from the song's existing TikTok sound page.