Add Products, Personas, and Spokespeople

Setup

• Sign in to the workspace whose product and audience details you want to update.
• Open Brand Kit before editing these fields.
• Required files or assets: none. Optional assets: product or spokesperson photos in PNG, JPG, or WEBP format under 10 MB.
• Use this guide for Flagship Products, Target Personas, and Spokesperson only.

Step by step

1. Open Brand Kit

From the workspace sidebar, click Brand Kit.

The Brand Kit page opens on Brand Context, showing FLAGSHIP PRODUCTS, TARGET PERSONAS, and Spokesperson fields.

2. Confirm you are on Brand Context

Check that Brand Context is selected in the left sidebar under Identity. If not, click Brand Context.

Brand Guardrails is a separate section for brand rules — not products, personas, or spokespeople.

3. Add flagship products

In Flagship Products, click Add product.

Enter the product name, such as e.g. Concealer Shade 05. If Add product disappears after three products, remove an older product or contact support.

4. Add a product photo when useful

Click the Add photo tile next to the product name to add an optional product image.

Save the brand context and name the product before uploading a photo. Product photos support PNG, JPG, and WEBP files up to 10 MB.

5. Add the target persona

In Target Personas, click Add persona.

Enter the audience description, such as e.g. busy professionals who value clean ingredients. If Add persona disappears after one persona, remove the existing persona or contact support.

6. Add spokespeople

In Spokesperson or Spokespeople, click Add spokesperson.

Enter Name and Role for each person who can speak for the brand. You can add up to three spokespeople.

7. Save your changes

Click Save changes.

When the save finishes, Bevyl shows Brand context saved.

If something blocks you

• Save changes is disabled: make a change in Flagship Products, Target Personas, or Spokesperson, then try again.
• A product photo will not upload: save the brand context, name the product, then upload a PNG, JPG, or WEBP file under 10 MB.
• A spokesperson photo will not upload: save the brand context and enter the spokesperson Name before uploading a photo.
• A spokesperson row shows an error: fill in both Name and Role, or click the trash icon next to the incomplete row.
• You cannot add another item: remove an older product or persona if the add button is hidden; all workspaces can add up to three spokespeople.

Done

Your products, target personas, and spokespeople are saved when Bevyl shows Brand context saved and the entries remain in Brand Context.

Next actions:

• Review the core Brand Context summary fields if your positioning changed.
• Open Brand Guardrails to update hashtags, do's, and don'ts Bevyl should follow.

Related articles

• Edit brand context
• Define brand guardrails
• Manage brand voices