Add Products, Personas, and Spokespeople

Setup

• Sign in to the workspace whose product and audience details you want to update.
• This guide covers Flagship Products, Target Personas, and Spokesperson only.
• Required files or assets: none. Optional photos: PNG, JPG, or WEBP, under 10 MB.

Step by step

1. Open Brand Kit

From the sidebar, click Brand Kit.

The page opens on Brand Context, with the FLAGSHIP PRODUCTS, TARGET PERSONAS, and Spokesperson fields.

2. Confirm you are on Brand Context

Check that Brand Context is selected under Identity; click it if not.

Brand Guardrails, beside it, holds brand rules — not products, personas, or spokespeople.

3. Add flagship products

In Flagship Products, click Add product and name the product, such as e.g. Concealer Shade 05.

The list caps at three; if Add product disappears, delete an old product or contact support.

4. Add a product photo when useful

Click the Add photo tile beside the product name.

Save the brand context and name the product first. Photos take PNG, JPG, or WEBP up to 10 MB.

5. Add the target persona

In Target Personas, click Add persona and describe the audience, such as e.g. busy professionals who value clean ingredients.

One persona at a time; if Add persona disappears, delete the old one or contact support.

6. Add spokespeople

In Spokesperson or Spokespeople, click Add spokesperson.

Enter each person's Name and Role — up to three people who speak for the brand.

7. Save your changes

Click Save changes.

Bevyl confirms with Brand context saved.

If something blocks you

• Save changes is disabled: it activates after an edit in Flagship Products, Target Personas, or Spokesperson.
• A product photo will not upload: save the brand context and name the product first; keep the file to PNG, JPG, or WEBP under 10 MB.
• A spokesperson photo will not upload: save the brand context and enter the person's Name first.
• A spokesperson row shows an error: fill in both Name and Role, or delete the row with its trash icon.
• An add button is hidden: you hit the cap — delete an older entry (three products, one persona, three spokespeople).

Done

Brand context saved appeared, and your entries persist in Brand Context.

Next actions:

• Revisit the core Brand Context fields if your positioning changed.
• Open Brand Guardrails to set the hashtags, do's, and don'ts Bevyl should follow.

Related articles

• Edit brand context
• Define brand guardrails
• Manage brand voices