What should brands post with the Calling all trend?

A step-by-step eating ritual or assembly of the brand’s dish Appetizing close-ups synced to the bouncy beat (egg breaks, noodle pulls, mixing) A “must try” hype moment calling out the brand’s ideal audience Fast-paced, lyric-free food b-roll where the dish is the star

Calling all

Updated November 6, 2026

Food & Drink

Example 10:18

View on TikTok

What is the Calling all trend?

An upbeat, lyric-free food trend set to the bouncy “Zany” Fortnite emote track, built on the “calling all [niche] lovers: this is a must try” hook paired with a step-by-step eating ritual. The overlay calls out the brand’s audience, while the video walks through the satisfying way to eat the dish. Reach for it when you want high-energy, appetizing content that both hypes your food and teaches the ritual that makes it special.

Where did the Calling all trend come from?

The “Zany” emote track from Fortnite is a quirky, synth-marimba dance groove that spread on TikTok as high-energy, lyric-free backing for food vlogs and fast-paced montages, bouncy enough to drive momentum without competing with the visuals. The “calling all [audience] lovers” hook is a high-conversion opener that names its ideal viewer, and pairing it with a demonstrated eating ritual (break the egg, toss, the final rice finish) turns a food video into both a rec and a how-to. The appeal is the energy plus the insider knowledge: here’s the dish, and here’s the right way to eat it.