What should brands post with the Fun Drink trend?

Sipping the brand’s drink while trailing through a boring errand or store A “the drink made it worth it” lifestyle or relationship moment The product as the reward on an otherwise unglamorous outing Warm, funny everyday-life b-roll with the drink in hand

Fun Drink

Updated November 6, 2026

Food & Drink

Example 11:00

View on TikTok

What is the Fun Drink trend?

A trend set to “The Promise” by When in Rome, built around the relatable bit of happily tagging along on a boring errand as long as there’s a fun drink involved. The overlay is a confession about being easily won over by a good beverage, tied to the brand’s drink. Reach for it when you want warm, funny relationship-or-lifestyle content that frames your product as the little reward that makes anything worth it.

Where did the Fun Drink trend come from?

“The Promise” by When in Rome is an earnest, nostalgic 80s synth-pop ballad, and its sweet sincerity plays against the low-stakes humor of the “fun little drink as currency” meme: agreeing to any dull chore (the hardware store, the fishing aisle, car maintenance) as long as a drink stop is part of the deal. The gap between the heartfelt audio and the very relatable bribery is the charm. It suits beverage and lifestyle content where the drink is the thing that makes tagging along genuinely worth it.