Fade

What is Fade?

A fade is a transition to or from a solid color, most often black, where the image gradually darkens until nothing is visible (fade out) or brightens from nothing to a full image (fade in). It marks a meaningful pause or boundary in the story, such as the end of a scene or the opening of a film.

When you'd use it

1. 1When opening a video from black to establish a deliberate, composed tone.
2. 2When closing a video and a hard cut to black would feel too abrupt.
3. 3When signaling a significant break in time or narrative within a longer sequence.
4. 4When a testimonial reaches its most emotional line and the picture should rest before moving on.

Example

A transformation video fades to black after showing a difficult early moment, then fades back in on the finished result. The pause signals that real time passed and gives the reveal emotional weight.

Use cases

1. 1Opening a brand film on black before the first shot appears.
2. 2Closing a product story with a slow fade after the final line of copy.
3. 3Marking the end of one distinct segment before a new topic begins in a multi-part video.

Related terms