Motion & effects
Slow motion
What is Slow motion?
Slow motion is a technique that makes action appear to move more slowly than it did in reality by recording footage at a higher frame rate than it will be played back. When the clip is played at the standard rate, each second contains more frames than normal, stretching the apparent duration of the action.
When you'd use it
- 1When a physical action, texture, or detail happens too fast for the viewer to register at normal speed.
- 2When you want to add weight or drama to a product reveal or hero moment.
- 3When the footage was shot at a high frame rate specifically to be played back at a slower speed.
- 4When a transition or impact moment needs visual emphasis that a cut alone cannot provide.
- 5When lifestyle or product footage needs a premium, cinematic feel.
Example
A fitness creator shoots a barbell drop at 120fps on a phone, then cuts the playback to 24fps in the edit. The 5x slow-motion clip runs for about two seconds on screen, capturing the chalk dust and cable tension in detail that would be invisible at normal speed.
Use cases
- 1Showing a product being poured, sprayed, or activated in slow motion to highlight texture and quality.
- 2Stretching a decisive moment in a sports or fitness clip to emphasize the physical effort.
- 3Playing a fabric, splash, or surface detail at reduced speed so viewers can appreciate the material quality.
FAQ
What's the difference between slow motion and a speed ramp?
Slow motion is a clip (or section) playing at a consistently reduced speed. A speed ramp is a continuous velocity change within a single clip, where the speed transitions between normal, slow, and fast within the same shot.
Make on-brand short-form video from the footage you already have.
