Platform features
text-to-speech
What is text-to-speech?
Text-to-speech (TTS) is a feature in video editing apps that converts written text into a synthesized spoken voice, which can be added to a video as a voiceover. It became widely associated with short-form video through TikTok, where creators use it to narrate on-screen text without recording their own voice.
When you'd use it
- 1When a creator does not want to record their own voice but the video needs spoken narration.
- 2When the video is designed for silent environments, using on-screen text that TTS then reads aloud.
- 3When producing a high volume of content and recording individual voiceovers for each is not feasible.
- 4When a video format relies on the recognizable TTS voice style that viewers associate with that content type on the platform.
Example
A finance creator runs a faceless TikTok account that posts two videos daily, each narrated by TTS over stock chart animations. The account reached 800,000 followers over 18 months, with no recorded human voice in any video.
Use cases
- 1Adding a synthesized voiceover to a text-based tutorial video without recording any audio.
- 2Narrating a product feature list displayed as on-screen text so viewers can follow along without reading.
- 3Producing multiple short videos at scale by writing scripts and converting them to voiceovers in a single step.
FAQ
What is the difference between text-to-speech and AI voiceover?
Text-to-speech converts typed text to audio in real time inside the editing app, typically using the platform's built-in voice. AI voiceover tools offer more voices, more tonal control, and often the ability to clone a specific person's voice, but they operate as external tools outside the platform.
Make on-brand short-form video from the footage you already have.