How do you calculate engagement rate?

The most common method is engagement by followers: add likes, comments, shares and saves, divide by your follower count, then multiply by 100. The calculator above does this for you, and if you add a view count it also computes engagement by views, often the clearer read for short-form.

What is a good engagement rate on TikTok?

TikTok runs higher than other platforms because the For You page surfaces content far beyond your followers. By follower count, roughly 4.5%+ is solid and 9%+ is strong. Smaller accounts often post higher rates than large ones, so judge yourself against accounts of a similar size.

What is a good engagement rate for Instagram Reels?

Reels engagement by followers is typically lower than TikTok: around 1.5% is solid and 4%+ is strong. Saves and shares matter a lot to the Reels algorithm, so a post with modest likes but heavy saves can still be performing well.

Should I measure engagement by followers or by views?

Both tell you something. By followers shows how your core audience responds; by views shows how compelling the content was to everyone it reached. For short-form, where most plays come from non-followers, by-views engagement is often the clearer read, so the calculator shows both.

Do saves and shares count toward engagement?

Yes. This calculator counts likes, comments, shares and saves as engagements. Shares and saves are the strongest signals on most short-form platforms because they indicate intent, meaning people sending a video to a friend or keeping it to rewatch, so weight them heavily when you read your numbers.

Why is my engagement rate dropping as I gain followers?

It is normal. Engagement rate is a ratio, and a larger, more casual audience rarely all interacts. A 50k account at 3% can be reaching and converting far more people than a 2k account at 8%. Track your rate over time and against similar-sized creators, and do not chase a single absolute number.

Engagement Rate Calculator

Calculate your engagement rate and see how it compares by platform.

Platform

Followers

Per-post averages

Avg likes

Avg comments

Avg shares

Avg saves

Avg views (optional)

Add views to also see engagement by views, the clearer read for short-form, where most plays come from non-followers.

ER by followers5.88%

ER by views—

Total engagements705

Where you land · TikTok0% – 13.5%+

5.88%

Weak

Solid

Strong

Marker is your by-followers rate. Solid ≥ 4.5% · strong ≥ 9% on TikTok.

Solidon TikTok · solid ≥ 4.5% · strong ≥ 9%

Right in the healthy band for this platform: a dependable account the algorithm keeps showing.

TikTok engagement runs high. The For You page rewards comments and shares, so a healthy account often clears 5%+.

Good engagement rate by platform

By-follower bands we grade against. Same engagement reads differently depending on where it lands.

Platform	Solid	Strong
TikTok	≥ 4.5%	≥ 9%
Instagram Reels	≥ 1.5%	≥ 4%
YouTube Shorts	≥ 3%	≥ 6%

These bands are editorial benchmarks from commonly-cited short-form ranges, not platform-published figures. Your niche, audience size, and format all move the baseline; judge trends against your own history.

Frequently asked

How do you calculate engagement rate?: The most common method is engagement by followers: add likes, comments, shares and saves, divide by your follower count, then multiply by 100. The calculator above does this for you, and if you add a view count it also computes engagement by views, often the clearer read for short-form.
What is a good engagement rate on TikTok?: TikTok runs higher than other platforms because the For You page surfaces content far beyond your followers. By follower count, roughly 4.5%+ is solid and 9%+ is strong. Smaller accounts often post higher rates than large ones, so judge yourself against accounts of a similar size.
What is a good engagement rate for Instagram Reels?: Reels engagement by followers is typically lower than TikTok: around 1.5% is solid and 4%+ is strong. Saves and shares matter a lot to the Reels algorithm, so a post with modest likes but heavy saves can still be performing well.
Should I measure engagement by followers or by views?: Both tell you something. By followers shows how your core audience responds; by views shows how compelling the content was to everyone it reached. For short-form, where most plays come from non-followers, by-views engagement is often the clearer read, so the calculator shows both.
Do saves and shares count toward engagement?: Yes. This calculator counts likes, comments, shares and saves as engagements. Shares and saves are the strongest signals on most short-form platforms because they indicate intent, meaning people sending a video to a friend or keeping it to rewatch, so weight them heavily when you read your numbers.
Why is my engagement rate dropping as I gain followers?: It is normal. Engagement rate is a ratio, and a larger, more casual audience rarely all interacts. A 50k account at 3% can be reaching and converting far more people than a 2k account at 8%. Track your rate over time and against similar-sized creators, and do not chase a single absolute number.

Bevyl edits your brand's real footage into short-form built to earn the engagements this calculator measures.

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