Content formats
Get ready with me
What is Get ready with me?
GRWM (Get Ready With Me) is a video format in which a creator films themselves preparing for their day, an event, or an activity, typically covering routines like makeup, hair, and outfit selection. The casual, conversational style frames the preparation as shared time with the viewer, which builds a sense of closeness.
When you'd use it
- 1When a beauty, fashion, or lifestyle brand wants to show a product in active use during a routine.
- 2When the goal is to build audience familiarity with a person or team behind the brand.
- 3When launching a new product that fits into a morning, evening, or event-prep context.
- 4When several products in a routine need to be shown in the order a buyer would actually apply them.
Example
A skincare brand working with a creator who has 200K followers might brief a GRWM for a Monday-morning routine, asking that the cleanser appear naturally within the first 30 seconds. If the creator spends the opening 20 seconds talking about a stressful weekend before picking up the cleanser, that sequence typically outperforms a version where the product is the first thing on screen, because viewers have already invested in the story.
Use cases
- 1Showing a new skincare line applied step by step during a morning routine.
- 2Featuring a team member prepping for a brand event to put a face to the company.
- 3Weaving a product into the ritual context where a buyer would actually use it.
FAQ
What is the difference between a GRWM and a day in the life?
A GRWM is anchored to a single preparation window, usually 5 to 30 minutes of real time, and the camera stays in one location for most of it. A day in the life follows the creator across multiple locations and activities throughout a full day. The two formats sometimes overlap when a creator opens a day-in-the-life video with a morning GRWM segment, but they are distinct structures with different pacing and editing demands.
Make on-brand short-form video from the footage you already have.