Short-form concepts
Duet
What is Duet?
A Duet is a TikTok feature that lets a creator record a new video displayed side-by-side with an existing public video, with both clips playing in sync. It is commonly used for reactions, commentary, singing along, or collaborative performances where the original creator receives credit.
When you'd use it
- 1When a customer or fan posts about your product and you want to respond on-screen.
- 2When a creator in your niche posts content your brand can authentically add to.
- 3When you want to participate in a trending conversation without starting a new thread.
- 4When you want to show a side-by-side comparison, such as a before-and-after.
Example
A fitness creator posts a workout video and leaves duets enabled. Over three days, 40 users post duet responses showing themselves attempting the same workout, collectively generating 500,000 views that trace back to the original post through TikTok's credit attribution.
Use cases
- 1Reacting to a customer review video by adding a founder response alongside it.
- 2Placing a product demo next to a creator's problem-statement video.
- 3Running a split-screen showing raw footage beside the finished edited clip.
FAQ
What is the difference between a Duet and a Stitch?
A Duet plays two videos side-by-side simultaneously. A Stitch clips up to five seconds from the original and plays it first, then cuts to the creator's new recording as a single sequential video. Duets favor parallel reactions or performances; Stitches favor responses that build on a specific moment in the original.
Make on-brand short-form video from the footage you already have.