AI video editing
Auto reframe
What is Auto reframe?
Auto reframe is an AI editing feature that automatically changes a video's aspect ratio while keeping the main subject centered in the new frame. It is commonly used to convert landscape footage shot for a widescreen platform into a vertical crop for mobile feeds like Reels or TikTok.
When you'd use it
- 1When a landscape video needs to be reformatted for vertical platforms such as TikTok or Reels.
- 2When the subject moves across the frame and a manual crop would lose them mid-video.
- 3When repurposing a library of existing horizontal content for a vertical content strategy.
- 4When you need square and vertical cuts from a single master file for multiple channels.
Example
A podcast team converts a 45-minute horizontal interview recording into a 9:16 Reels version using auto reframe, flagging and manually correcting four tracking errors where the crop drifted to the wrong speaker during a hand gesture.
Use cases
- 1Converting a 16:9 brand film to a 9:16 Reel while keeping the speaker centered throughout.
- 2Reformatting a widescreen product demo into a square format for feed placement.
- 3Adapting a multi-speaker panel recording to vertical without manually keyframing each speaker.
FAQ
Is auto reframe the same as cropping?
Cropping is a static adjustment that applies the same frame position to the entire video. Auto reframe uses AI subject tracking to move the crop dynamically as the subject moves through the frame.
Make on-brand short-form video from the footage you already have.